A“monumental” face-off is looming in local Jewish burial circles over who can best serve the bereaved by most economically memorializing their loved ones.

On one side is a would-be newcomer to Greater Washington, Fram Monument Co. of Baltimore, which promises significantly lower prices for grave markers than  those offered by the area’s Jewish cemeteries. On the other side are those four cemeteries.

Fram plans to open an outlet in Rockville next month (complete with a showroom) — marking the company’s first attempt to establish a beachhead outside Baltimore in its 88-year existence.

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